𝐈𝐌𝐀𝐆𝐈𝐍𝐆 𝐀𝐍𝐃 𝐃𝐄𝐒𝐈𝐆𝐍 𝐅𝐎𝐑 𝐓𝐇𝐄 𝐎𝐍𝐋𝐈𝐍𝐄 𝐄𝐍𝐕𝐈𝐑𝐎𝐍𝐌𝐄𝐍𝐓

Basic Principles of Graphics and Layout:

Emphasis – an area in the design that may appear different in size, texture, shape or color to distract the viewer’s attention.

Movement – how the eye moves through the composition leading the attention of the viewer from one aspect to another.

Pattern, Repetition, and Rhythm – these are the repeating visual element on an image or layout to create unity in the layout or image. Rhythm is achieved when visual elements create a sense of organized movement.

Proportion – visual elements create a sense of unity where they relate well with one another.

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Variety – this uses several design elements to draw a viewer’s attention

Infographics

• Visual presentations of information that ise the element of design to display content.
• Express complex messagesto viewers in a way that enhances their comprehension.
• Basically using pictures, objects, and images in a way for the viewers to easily understand the message of a topic.

Reasons to use Infographics:

1. To communicate a message
2. To present in a way that is compact and easy to comprehend.
3. To analyze data in order to discover cause-and-effect relationships.
4. To periodically monitor the route of certain parameters.

3 Elements of Infographics:

1. Visual Elements which includes color coding, graphics, and reference icons.
2. Content Elements which includes time frames, statistics and references; and
3. Knowledge Elements which consist of facts.

Types of Infographics:

• Cause and Effect Infographics – infograpics that show the cause and effects of certain topics.
• Chronological  Infographics – usually used to show a topic in a chronological or a step-by-step sequence.
• Quantitive  Infographics – used to show statistics like charts, bar graphs, etc.
• Directional  Infographics – similar to chronological infographics where you use arrows to direct the viewers attention to another aspect of the infographic.
• Product  Infographics – used to promote products and services.

Here are some Tips for Creating Infographics:

• Simplicity Rocks. Keep the infographic simple so it wont be an eyesore to the viewers
• Nothing takes effect without a cause. This just means that you need to show the viewers the cause of the topic before discussing the effect of said topic.
• Draw your Boundaries. Just don’t overdo the pictures or images or it will look like a collage that looks like vomit.
• Think in Color. Match the colors in your infographic like making the text in white in a dark background and vice versa.
• Layout is not just Typography.
• Make it Appealing. Of coarse make it look good so it would attract and keep the viewer’s attention.
• Be Verifiable. And finally, the facts in the infographic should be verified and confirmed that the they are indeed true.